The popularity of LED lamps in the Netherlands and Belgium continues to rise

The popularity of LED lamps in the Netherlands and Belgium continues to rise

These winter months in the Netherlands are not only dominated by the holidays, cold and dark, but it is also the period in which lamps, and in particular LED lighting, are purchased en masse. Since the LED lamp came on the rise in the Netherlands in 2007, this trend has continued unabated.

GERMANY SET THE TREND

The Germans started the online search for LED lamps in 2005, the Netherlands started two years later and Belgium only joined in 2009. Belgian consumers are still looking for LED lamps considerably more online: every year there is a greater peak in search volume during the winter months. Also in the Netherlands, fluorescent tubes and luminaires, halogen lighting is still being replaced at a surprisingly fast pace by energy-efficient LED lamps: online search behavior has been showing for eight years that the demand for LED lamps in the Netherlands continues to rise. For the time being, it appears that an even greater peak in search volume will be measured this coming November, December, and January. It promises to be a good period for LED lamp manufacturers and web shops.

GERMAN MARKET SATURATED?

The trend is not increasing everywhere: in Germany, it seems that most lamps of old generations have since been replaced with sustainable LEDs. In the peak months of 2014, even as many 'LED lights' were searched as compared to the peak months in 2013. There was no visible growth in online search behavior. Will the German 'LED leuchte' market be saturated by now? The coming winter months will show whether the market is indeed saturated, or possibly even declining.

DIMMABLE LED LAMP' BIGGEST RISER

Seen in the Netherlands in 2015, the biggest increase in search volume within LED lamps is the keyword 'dimmable LED lamp'. The online demand for dimmable LED lighting has even increased by 40%. In addition, the ' LED lamp E27 ' is the type of lighting that was searched for the most. LED lamp E27 is the type LED with a large fitting. This is followed by the GU10 LED: this type is the replacement for the old halogen spots. LedLampenDirect conducted this research into online search behavior in the field of LED lamps based on results from Google Trends. Google Trends is a service from Google that provides insight into when and how often certain words have been searched with the Google Search Engine. The search volume was searched for terms such as 'LED lamp', 'LED lamps', 'LED light' and 'LED lighting'.

LedLampenDirect conducted this research into online search behavior in the field of LED lamps based on results from Google Trends. Google Trends is a service from Google that provides insight into when and how often certain words have been searched with the Google Search Engine. The search volume was searched for terms such as 'LED lamp', 'LED lamps', 'LED light' and 'LED lighting'.

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